STORY OF SULOKAS
Story of Sulokas began at 2009 when Sini Hulkkonen decided to apply at HAMK University of Applied Sciences to study footwear design. In Finland there are not too many shoe factories, so by that time Sini knew that she would have to start her own business someday if she wanted to make shoes after graduation. She took big risky step to unknown future. Last semester she spent studying making of handbags at Estonian Academy of Arts in Tallinn as an exchange student. Finally in summer 2014 her dream came true and she graduated as a footwear designer and she started her own shoe and handbag business in Savonlinna. Nowadays her workshop is located in Joensuu.
While studying shoes Sini fell in love with leather and handicrafts and that love combined with her artistic skills she found a way to forget boundaries and find interesting solutions and design. Sini is inspired by past, especially 1950´s, but it doesn't limit her design to any precise category. Her design oozes vintage or worn out look but she likes to add something clean and modern to her products. Design for women is usually very feminine and Sini hopes that her products complete their users’ style and give confidence for the customer. Sini appreciates sustainable handicrafts and despises disposable culture which boils down to her motto: “Products and style is made to last and being trendy is not supposed to be the primary aspect.”
Sulokas produces high quality leather products which are handmade or partly handmade. Products will last time and use, even from one generation to next if owner remembers to maintain them well. Sulokas’ values do not include the thought from fashion word that there should be new collection published every season and that products shouldn't even last much longer. We, customers and designers both, should accept the responsibility what we have of nature. We should think carefully what kind of products we use, how they are made and where they are made, what the materials are and where the materials are from. If the material is animal origin we should find out how they took care of those animals. Actually we could save a lot of money when we buy expensive shoes or handbag that we can use so much longer (or forever) compared to cheap products. Leather is by-product of meat production that is waste if not used for example for clothing, bags or shoes. And it is excellent long-lasting natural material anyway. You can always polish leather if it looks a little bit worn out.
Sulokas will offer you better option and at the same time finishes your own classy style.